How to Get More Cash Cows

4 Ways to Separate the Milk From the Dogs. It’s one of the toughest questions in business: Who should you be working with? Several years ago, when I was CEO of Thomas Nelson, I had one of those moments of clarity that has broad application for organizations. The “aha!” moment came when I was thinking about our professional relationships with authors and agents. Some […]

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37 Proven Ways to Grow Your Side Hustle Business: How to Get More Traffic, Leads, and Customers

The basic challenge of marketing is to get your product or service in front of the right customers. If they don’t know you exist, it’s going to be awfully hard for you to sell them anything, right?

In this post, I’ll showcase the different ways you can get more prospects, visitors, and leads.

In marketing lingo, this is called the Top of the Funnel. How can you fill your pipeline with as many qualified prospects as possible?

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How to Fire a Monster Client: The Steps

4 Ways to Let Go and Move on to Greener Pastures. When I wrote recently about firing monster clients who eat up disproportionate time and resources, one reader replied, “Great idea. Do you have a guide for how exactly we should do that?” It was a good question. A guide like that would have been useful to me earlier in my career. I have had to […]

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